Privacy Policy for Acton Florist Customers

Introduction

This Privacy Policy outlines how Acton Florist collects, uses, retains, and protects your personal information when you place orders with us from Acton or the surrounding districts. We are committed to safeguarding the privacy of our customers and ensuring all personal data is handled in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Scope of the Policy

This policy applies to all individuals who place orders with Acton Florist for delivery or collection in Acton and its surrounding districts. By using our services, you acknowledge the collection and use of your personal data as described in this Privacy Policy.

What Data We Collect

When you place an order with Acton Florist, we may collect and process the following categories of personal data:

  • Contact Information: Name, delivery address, billing address, and telephone number.
  • Order Information: Purchase history, recipient’s details (name, delivery address, and any messages to be included), order notes, and product selections.
  • Payment Information: Payment method and transaction details (please note, payments are processed securely and we do not store your full card details).
  • Communication Records: Details of your communications with us (including queries and complaints).
  • Technical Data: IP address, browser type, and usage data collected when you interact with our website.

Lawful Basis for Data Processing

We only process personal data where we have a legal basis to do so under GDPR:

  • Contractual Necessity: Most of the data we collect is necessary to fulfill your order, process payment, arrange delivery, and communicate with you regarding your order.
  • Legal Obligations: We may process data to comply with legal requirements such as record-keeping for accounting or taxation.
  • Legitimate Interests: We may process your data to improve our products and services, prevent fraud, or manage business operations, provided our interests do not override your rights and freedoms.
  • Consent: If you opt-in to receive marketing communications, we rely on your consent, which you may withdraw at any time.

How We Use Your Personal Data

Your personal data is used in the following ways:

  • To process and fulfill your orders, including order confirmation, delivery, and customer service support.
  • To manage payments and detect fraudulent transactions.
  • To contact you regarding your order or respond to your queries.
  • If you have consented, to provide you with updates, promotions, and relevant marketing communications about Acton Florist.
  • To analyze and improve our services and website for better user experience.

Data Retention

Acton Florist retains personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Typically, we retain customer and order data for up to seven years after the conclusion of your last transaction to comply with legal obligations and manage our business records. Technical data may be retained for a shorter period for analytical purposes.

Data Processors and Third Parties

We may share your data with trusted third-party service providers who assist us in providing our services. These may include payment processors, IT service providers, delivery partners, and accountants. We ensure that all third parties respect the security of your personal data in accordance with the law and only process your data for specified purposes on our instructions.

We do not sell, rent, or otherwise provide personal data for direct marketing outside Acton Florist. Your data may be transferred to service providers located outside the UK or EEA only where adequate protection is in place as required by the GDPR.

Data Security

Acton Florist implements appropriate administrative, technical, and physical security measures to protect your personal data against accidental loss, unauthorized access, alteration, or disclosure. Access to personal data is restricted to employees, agents, and contractors who need to know the information for the purpose of fulfilling your orders and providing services.

Your Rights Under GDPR

As a customer, you have the following rights under the GDPR regarding your personal data:

  • Right of Access: Request a copy of the personal data we hold about you.
  • Right to Rectification: Request correction of any incomplete or inaccurate data we hold about you.
  • Right to Erasure: Request deletion of your personal data where there is no valid reason for us to continue processing it.
  • Right to Object: Object to processing of your personal data where we are relying on legitimate interests.
  • Right to Restrict Processing: Request restriction of processing your personal data in certain circumstances.
  • Right to Data Portability: Request the transfer of your personal data to another service provider or directly to you.
  • Right to Withdraw Consent: Where we rely on consent for processing data (such as for marketing), you have the right to withdraw consent at any time.
  • Right to Lodge a Complaint: If you have concerns about our handling of your information, you may file a complaint with the Information Commissioner’s Office (ICO) or your local supervisory authority.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes to our practices or legal obligations. The most current version will always be available on our website. We encourage customers to review this page periodically for the latest information.

Contact Us

If you have any questions or concerns about how your personal data is handled by Acton Florist, or would like to exercise any of your rights, please refer to the contact options provided on our website or at our place of business.